We can target our customers precisely using the digital marketing. Say for example, I am creating the mobile game and the size of the game is large. 

We can target for to show our advertisement in the particular age group in male gender with wifi by using the personal information.

 If you can find the audience using the behavior, it is also possible to target the people who are using the competitor’s products and we can promote and advertise our products for them which will increase the conversion rate.

Let us compare the advertisement in newspaper vs digital marketing. In one of the leading newspapers, a quarter page advertisement in the front page may cost around Rupees 5,00,000/-. 

The reach will be like, the number of subscribers for that newspaper and the reach of our targeted audience is very less. In the case of digital marketing, the paid advertisement starts from 1 Rupee per click. It is known as pay per click (PPC).  

The cost per click varies depends on the keyword. The link will be clicked only by the targeted audience. So our advertisement cost will be greatly utilized through the digital marketing.

In investment point of view, ROI stands for Return on Investment. By investing in digital marketing, we can expect higher ROI.

In business point of view, ROI stands for Region of Interest. If a customer is looking for a solution, he/she Google it. With the help of Google, we can provide solution to that customer with our product or service if we are effectively use the digital marketing in the region of interest.

Digital marketing is the promotion of products or brands via one or more forms of electronic media differs from traditional marketing in that it uses multiple channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. “In simple term, the art of getting customers for a business, product service, brand etc., via online and digital mediums is termed as digital marketing.”

Branding is one of the best methods to maximizing your reach, but in digital world takes you to every person who exists online. So, by using digital as a medium for promoting also you have the potential to reach everyone who is online – across location. Apart from your reach, you have a chance to engage with your target audience via digital.

Say for instance, you are running a huge store including the sales of mobile phones. With the customer details such as phone number and email id, we can re-target the customer for the promotion of phone accessories. This re-marketing will engage our customer in positive way and also improves our sales.

The main advantage of digital marketing is that the customer will be engaged. If a customer is interested in the product which we are advertising, we need to convert it immediately as a business. Because, most of the buying decision of the customer will be emotional. If we fail to convert as a sale, we are losing a potential customer. If the customer likes our product from our advertisement, they can send comment, buy, share, click, listen, browse, like, search and even call directly through the digital platform immediately.

In digital marketing, we can assume and promote and recheck our assumption with the various available options.Anything measured can be done

We can use the following channels effectively for our digital marketing.

Web Designing

SEO (Search Engine Optimization)

SEM (Search Engine Marketing)

SMO (Social Media Optimization)

SMM (Social Media Marketing)

Content Marketing

Mobile Marketing

E-Mail Marketing

There are the various modules in digital marketing, and digital marketing is very vast. But some of the important modules in digital marketing are,

Search engine optimization

Search engine marketing

Social media marketing

Email marketing

Affiliate marketing etc.,

Digital marketing is a marketing strategy to promote business online for brand awareness and business development. it is the technique that makes use of electronic devices like laptop, desktop, phones, and tabs.

Google my business or GMB it gives very quick results and is no cost. Managing GMB with images, reviews, correct business details can really be useful.

Content is always the best strategy. There are always genuine readers about your content. If you are SME for your business ensure that you make your competence felt and blogging and video making can really make the difference. Engaging with readers, viewers and listeners is critical. Give them your best and make yourself predictable