Frequently Asked Questions
Our Mission Is To Support And Improve Our Client’s Business Branding Through Digital Marketing
Digital Marketing
SEO
Web Designing
E-Commerce
FAQ in Digital Marketing
HOW TO INCREASE BY SALES CONVERSION RATE THROUGH DIGITAL MARKETING?
We can target our customers precisely using the digital marketing. Say for example, I am creating the mobile game and the size of the game is large.
We can target for to show our advertisement in the particular age group in male gender with wifi by using the personal information.
If you can find the audience using the behavior, it is also possible to target the people who are using the competitor’s products and we can promote and advertise our products for them which will increase the conversion rate.
HOW COST EFFECTIVE IS THE DIGITAL MARKETING? CAN YOU COMPARE NEWSPAPER VS DIGITAL MARKETING?
Let us compare the advertisement in newspaper vs digital marketing. In one of the leading newspapers, a quarter page advertisement in the front page may cost around Rupees 5,00,000/-.
The reach will be like, the number of subscribers for that newspaper and the reach of our targeted audience is very less. In the case of digital marketing, the paid advertisement starts from 1 Rupee per click. It is known as pay per click (PPC).
The cost per click varies depends on the keyword. The link will be clicked only by the targeted audience. So our advertisement cost will be greatly utilized through the digital marketing.
In investment point of view, ROI stands for Return on Investment. By investing in digital marketing, we can expect higher ROI.
In business point of view, ROI stands for Region of Interest. If a customer is looking for a solution, he/she Google it. With the help of Google, we can provide solution to that customer with our product or service if we are effectively use the digital marketing in the region of interest.
Digital marketing is the promotion of products or brands via one or more forms of electronic media differs from traditional marketing in that it uses multiple channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. “In simple term, the art of getting customers for a business, product service, brand etc., via online and digital mediums is termed as digital marketing.”
WHY DIGITAL MARKETING IMPORTANT FOR BRANDING?
Branding is one of the best methods to maximizing your reach, but in digital world takes you to every person who exists online. So, by using digital as a medium for promoting also you have the potential to reach everyone who is online – across location. Apart from your reach, you have a chance to engage with your target audience via digital.
WHAT IS THE RE-MARKETING OR CROSS MARKETING IN DIGITAL MARKETING?
Say for instance, you are running a huge store including the sales of mobile phones. With the customer details such as phone number and email id, we can re-target the customer for the promotion of phone accessories. This re-marketing will engage our customer in positive way and also improves our sales.
WHAT IS THE ADVANTAGE OF DIGITAL MARKETING?
The main advantage of digital marketing is that the customer will be engaged. If a customer is interested in the product which we are advertising, we need to convert it immediately as a business. Because, most of the buying decision of the customer will be emotional. If we fail to convert as a sale, we are losing a potential customer. If the customer likes our product from our advertisement, they can send comment, buy, share, click, listen, browse, like, search and even call directly through the digital platform immediately.
In digital marketing, we can assume and promote and recheck our assumption with the various available options.Anything measured can be done
WHAT ARE DIFFERENT CHANNELS IN THE DIGITAL MARKETING?
We can use the following channels effectively for our digital marketing.
Web Designing
SEO (Search Engine Optimization)
SEM (Search Engine Marketing)
SMO (Social Media Optimization)
SMM (Social Media Marketing)
Content Marketing
Mobile Marketing
E-Mail Marketing
WHAT’S INSIDE DIGITAL MARKETING?
There are the various modules in digital marketing, and digital marketing is very vast. But some of the important modules in digital marketing are,
Search engine optimization
Search engine marketing
Social media marketing
Email marketing
Affiliate marketing etc.,
Digital marketing is a marketing strategy to promote business online for brand awareness and business development. it is the technique that makes use of electronic devices like laptop, desktop, phones, and tabs.
WHAT ARE SOME EXAMPLES OF EFFECTIVE DIGITAL MARKETING STRATEGIES?
Google my business or GMB it gives very quick results and is no cost. Managing GMB with images, reviews, correct business details can really be useful.
Content is always the best strategy. There are always genuine readers about your content. If you are SME for your business ensure that you make your competence felt and blogging and video making can really make the difference. Engaging with readers, viewers and listeners is critical. Give them your best and make yourself predictable
FAQ in SEO
SEO stands for search engine optimization which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In order to do this, search engines will crawl, different websites to better understand what the site is about.
HOW CAN I INCREASE THE TRAFFIC ON MY WEBSITE USING SEO ?
Pay attention to on-page seo
Target long tail keywords
Link internally
Make sure your site is mobile responsive
Ensure your site is fast
Get active on social media
Keep blogging with new content information
WHAT ARE THE BEST TECHNIQUES FOR OFF-PAGE SEO?
There are several off page techniques in SEO,
- Content marketing
- Social media promotion
- Bookmarking
- Forum and article submissions
And more…
WHAT ARE THE TOP TECHNIQUES FOR SEO?
- Optimize your site to be mobile-friendly.
- Focus on local SEO optimization.
- Improve the user experience.
- Maximize on social media.
- Do not ignore YouTube SEO.
- Rely on the available SEO tools.
- Link building.
- Ensure to use LSI keywords.
- Initial keyword research
- Check out the competition
- Choose long tail keywords
- Use LSI keyword generator
In digital world, the goal of SEO optimization is to increase your site’s rankings in Google search results. But beyond that, the purpose of achieving lead rankings is to attract more traffic — and ideally, to convert that traffic into customers and leads.
WHAT IS THE SEO STRATEGY FOR A NEW E-COMMERCE WEBSITE?
The best way of ecommerce SEO tactics includes:
Keyword research to find the types of keywords customers are searching.
Site architecture based on your keyword research.
On-Page SEO through strategic keyword optimization in Meta tags and content.
HOW CAN I INCREASE THE ORGANIC SEARCH TRAFFIC TO MY SITE?
- Back links
- Promotions
WHAT IS THE DIFFERENCE BETWEEN ON-PAGE AND OFF-PAGE SEO?
- On-page SEO refers to the factors that you can control on your own website.
- Off-page SEO refers to the page ranking factors that occur off your website, like back links from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media.
White Hat SEO – Techniques that search engines recommend as part of a good design.
Black Hat SEO – Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.
FAQ in Web Designing
Web design is important because it impacts how your target audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor.
WHAT CAN BE DONE TO ASSURE THAT MY SITE IS OPTIMIZED FOR THE USER?
The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.
WHAT IS THE DIFFERENCE BETWEEN A “STATIC” AND “DYNAMIC” WEBSITE?
- A static site is one that is usually written in plain HTML and what is in the code of the page is what is displayed to the user.
- A dynamic site is one that is written using a server-side scripting language such as PHP, ASP, JSP, or Cold fusion.
WHAT ARE THE PRINCIPLES OF WEB DESIGN?
>> Contrast. The first basic design principle is contrast, or the idea that different colours, shapes, and sizes will draw your readers’ attention best.
>> Repetition.
>> Alignment.
>> Proximity.
CSS stands for “Cascading Style Sheets”, and are used to control and manage font styles, font sizes, and web site colour combinations that are used in a web page. In order to retain continuity of “look and feel” throughout a website, all pages within a website will often refer to a single CSS file.
Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.
- Quality Web Content. There’s one primary reason people use search engines and browse websites, and that is to search for information.
- Clear, User-friendly Navigation.
- Simple and Professional Web Design.
- Webpage Speed.
- Search Engine Optimisation.
- Web Compatibility.
AJAX stands for Asynchronous JavaScript and XML. AJAX is a new technique for creating better, faster, and more interactive web applications with the help of XML, HTML, CSS, and Java Script.
WHAT ARE THE ELEMENTS OF DESIGN?
The seven elements of art are line, shape, space, value, form, texture, and colour. These elements are the building blocks, or ingredients, of art. A line is a mark made on a surface.
The CSS file is typically contained in a separate file from the website, and the various web pages retrieve the CSS file each time a web page is displayed. CSS files make global appearance changes easy — a single change in a CSS file will mean that any pages using that CSS file will automatically display the changes.
FAQ in E-Commerce
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions
WHAT IS THE APPLICATION OF E-COMMERCE ON VARIOUS SECTORS?
The most common E-commerce applications are as follows: Online marketing and purchasing. Retail and wholesale.
IS THERE ANY LIMIT ON THE SIZE OF MY PRODUCT OR CUSTOMER DATABASE?
There is no set limit for the size of a company in Sage 50. However, larger databases may experience reduced performance.
An e-commerce website also allows customers to post their comments regarding products and services. Keeping in touch with the customers also helps a business owner in the long run. Thus, ecommerce development is highly important in today’s competitive environment.
WHAT IS BUSINESS MODEL FOR E COMMERCE?
The e-commerce business model is the conceptual structure of your b2b, b2c, c2c, or c2b business strategy.
WHAT ARE THE VARIOUS APPLICATIONS OF E-COMMERCE?
The applications of E-commerce are used in various business areas such as retail and wholesale and manufacturing.
WHAT TECHNOLOGIES ARE NEEDED TO BUILD AN E-COMMERCE WEBSITE?
- Unlimited categories and sub-categories
- Unlimited custom input fields(extrafields)
- Unlimited countries and regions
- Unlimited custom tag options
- Unlimited membership plans
WHAT ARE THE SECURITY RISKS THAT ARE INVOLVED WITH ECOMMERCE SITES?
Security issues in e-commerce such as integrity, authentication and non-repudiation must be dealt with effectively for any online business to be successful. Data integrity is the assurance that data transmitted is consistent and correct.
WHAT ARE THE ADVANTAGES OF ECOMMERCE?
Customers need not to travel to buy a product, thus less traffic on road and low air pollution. E-commerce helps in reducing the cost of products, so less affluent people can also afford the products.
WHAT ARE THE TYPES OF E-COMMERCE?
- Business-to-Business (B2B)
- Business-to-Consumer (B2C)
- Consumer-to-Consumer (C2C)
- Consumer-to-Business (C2B).
- Business-to-Administration (B2A)
- Consumer-to-Administration (C2A)
- Business-to-Business (B2B)